First, to understand the motivation behind sendXmail’s creation, there’s a need to talk a bit about myself. But don’t worry, it’s a single paragraph.

I was in the startup launch team of Canalmail. One of the largest Permission-Based Portuguese and Spanish Language Database in the World.

From 0 to an astonishing 3 figure million Permission Marketing subscribers segmented by social-demographic and interest topics data.

It was one of the most interactive and profitable databases for Email Marketing globally, so I’m very proud of being part of this company’s genesis that eventually grew to other markets and became the MediaResponse Group. My last years in the company were as the Country Manager for Portugal developing several brands in that market.

Having this experience, and working closely with the biggest brands in the market, helping them achieve the desired ROI with their Email Marketing Campaigns, has brought me to foresee a bigger picture. And the idea was quite simple.

Suppose a brand is doing this high Return on their Investment with a Permission-Based External Database. What could they accomplish with an Internal Proprietary Database of Customers or Brand Fans?

Well, as you already imagine, this wasn’t new for several years. Nevertheless, I can’t count how often brands haven’t used this great resource to their advantage. Most of the time is just something relegated to an obscure page on their website to say that they have one.

Something needed change, and it has become evident to me and some of my team members that this required a different approach.

Yes, educating the brand’s marketing executives is essential to empower this market, and we have a special department working on that.

We provide an entire class of teaching programs for executives to take their Email Marketing and Automation to another level. But that already exists in the market as well, so there’s no fundamental game-changer.

It has become clear that unless brands have an accurate notion of the value of using this media, they will not engage the right way with their subscribers. What’s the fast pace solution, then? Well, WE DO IT!

That’s a short explanation behind the idea of starting sendXmail. Of course, there’s so much to add, but I want you to have a pretty close idea about what has made us take this step and offer sendXmail’s Full-Service Plans.

We aim to provide the expertise and the top Email Marketing and Automation in the market to the brand’s benefit without the need to hire someone individually.

That would be very expensive to hire an entire team to manage these channels for the company, and it could be a roadblock for the brand to take action finally.

This way, our customers know that a team of experts in their fields will have their backs and that they’re using the best tools to accomplish the most successful marketing efforts.

Bottom line: Working with us will take your Email Marketing and Automation to another level and bring ROI to your company. That’s our goal. That’s why we created sendXmail!