Email Marketing and Automation should be all about relevancy to your audience.
Respect your audience and give them what they want. Not what you want to say. It’s all about what they can benefit from what you’re communicating.
Ask their permission first. Once you have it, make sure you deliver on the promise.
Email Marketing represents approximately 45,48€* for every 1€ spent. That’s massive ROI if you think about it. It’s also the main reason so many people keep doing it wrong.
With that massive investment return, it works even when you grossly spam people or send annoying email messages.
But when you do excellent Email Marketing, the outcome is really amazing.
Check out some of the Dos and Donts inspired by our friends at Campaign Monitor.
*currency converted from British pounds to euros on June 8th 2021.
Marketing Automation is THE trend in Digital Marketing. The reason for that is simple: huge benefits.
Did you know that you have a 53% higher conversion rate from marketing response to a qualified marketing lead when you use Marketing Automation?
In B2B marketing, it has revealed a 10% increase in the sales pipeline contribution. Overall, 20% of the sales increase is attributed to automated lead nurturing.
Did we need to say more? Check some of the Dos and Donts of Marketing Automation below.
Email Marketing and Automation is one of the most effective stacks of digital marketing.
Email is universal. Everyone has access to it in the digital world.
Marketing Automation is much more than sending emails. It is to coordinate different communication channels to automatically display relevant messages to each person according to specific criteria. It’s SMS, Dynamic insite content, Push notifications, Retargeting ads, emails and even letters or voice messages. All coordinated to keep your prospect engaged with your brand.