Knowledge Center
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This is where we gather all the know-how we shared over the years always updated and at your disposal.
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The Challenges of a Regular Newsletter
Just yesterday, Anna just shared how a potential client of ours was pointing out the challenges of a regular newsletter. It’s not easy, you know?…
How the GDPR affects Marketing Automation
As you may realise, the GDPR affects Marketing Automation a great deal. That’s mainly because you need their previous consent to make Marketing Automation work.…
Why is DMARC so important these days?
Maybe you’ve been noticing some chatter about this new DMARC acronym. Or perhaps you’ve been receiving some complaints by somebody not receiving your emails. DMARC…
Why every e-commerce player is launching a built-in email marketing feature
If you’ve been reading the news, you might have noticed that two of the most relevant e-commerce players have been launching a built-in email marketing…
Email Marketing as one of the Biggest Channels for E-commerce
Before passing to why Email Marketing is one of the biggest channels for E-commerce, let’s get this out of the way first: The topic for…
Email Marketing vs Direct Mail Marketing
The way I like to do business is by helping people. That’s why I enjoy answering questions on Quora. It’s a way to share what…
How to Define Your Email Marketing Goals ?
Email Marketing Goals can be easy or terribly hard to define. It depends on what you want to accomplish for your particular business. However, we’re…
Email Marketing Sender Authentication Instructions
Email Marketing Sender Authentication is one of the single most important things you must do if you want to have better deliverability. However, for non-technical…
Why You Shouldn’t Buy an Email Marketing List
Sometimes you might feel a bit tempted to buy an email marketing list. I understand. It’s like taking a shortcut instead of doing the entire…