Sometimes we overcomplicate Email Marketing. That’s why we decided to write about Simple Email Marketing.
Everything that we try to oversimplify will bring email marketing pundits claiming that we’re ruining the market. 😅
Be assured that it’s not our intention at all. The all idea behind this content is to show that Email Marketing doesn’t need to be complicated. Sometimes we rely on getting the very best platforms and technology, but, as said before, email marketing is not a platform.
Build Your Simple Email Marketing
Email Marketing is the killer app. It’s a universal protocol that you can find in almost every operating system connected to the internet. Every mobile device is equipped with this protocol to reach nearly everyone on the planet if you have their email address.
Having said that, if doing all of the best practices of Email Marketing is too much for your current situation, maybe you can make an Email Marketing Redux version.
Email Marketing Redux Version
In this simple email marketing version, you’ll have to worry about just two main topics: Permission and Relevance.
Even though it might not seem much, each one of these concepts has a lot to handle still.
Yet, it’s much easier, don’t you think?
Email Marketing Permission
First, you need to have your subscribers permission. You can’t start doing email marketing without their explicit consent for you to send them emails. It’s not only a legal matter. It’s an ethical and moral obligation.
To get your subscribers attention, you need to show the value they’ll get from your content. Show them what you’ll be sharing, how many times and what kind of content.
Email Marketing Relevance
This is the tricky one. Send them relevant emails. Not what you think it’s relevant. It’s what they feel it’s relevant.
To accomplish that, a set of things must happen in a sequence:
- Your subscription process needs to be really clear about what you’re going to send them. Topics, length of content, periodicity, etc.
- Your email platform should analyse what each subscriber demonstrate an interest in: what kind of emails they open, which links (topics) they click, etc.
- Then, using your platform analytical monitoring, tag your subscribers into several segments. People are interested in this topic above others, etc.
- Dynamic content should change when creating email newsletters according to what each segment cares about.
- Create content that suits what people in these segments cares about.
- Rinse and repeat.
You’ll achieve what we call email marketing relevance if you get this right.
Email Marketing is not Just About Newsletters
It’s about sending them emails that can be newsletters and notifications, direct and personalised messages, and direct marketing strategies.
To send them relevant messages is about what they feel it’s relevant. Not what you think it’s relevant.
Please get to know your audience deeply before sending them anything.
The Privilege of Having Permission
Getting a subscriber permission to send them email marketing it’s a privilege.
Consider it a privilege and act like that.
After getting their permission, it’s time to honour what you’ve promised and deliver relevant messages.
If you show respect for what your audience wants to receive, they will pay you back with a buying consideration when they’re in a buying mood.
Your Email Marketing can be Simple and Effective
It’s all about respect, really.
You respect your subscribers, consider their permission a privilege and act accordingly. That means sending relevant messages for them to nurture and respect their trust.
This will revert to complete trust towards your brand and more business in the future because we usually do business with brands that make us feel safe.
If you liked the way we see email marketing, why not subscribe to my YouTube channel in the button below? I’ll be sharing this kind of thing three times a week.