It’s a science and an art to keep optimising the conversion process over and over until it reaches peak performance.
How is your email marketing subscription rate?
If you’re reading this content, maybe you’re not too happy with how things are going. You want to have a better percentage of people converting into your channels.
Optimising the conversion process is an ongoing process of test and trial. It’s certainly not easy, and it requires expertise to know which buttons and places to touch.
That’s why it’s crucial to rely on people with experience doing this exact thing for years.
A safer and better way to find a winner hypothesis is by doing A/B testing.
To do it without messing with your active conversion process, it’s by applying seamless technology that will show to your random flow both versions.
This way, we can determine how big a difference a simple CTA colour change can make to your overall result.
We know this by experience. When you start creating your marketing automation flows, you follow your strategic plan.
Everything is built up to fit your initial communication flow plan.
That’s understandable. However, one can’t relax over something that you drafted without your audience interaction. It needs to be tested out and see what you can change to get better results.
That’s where our Optimisation Flow solution come in handy.
To be able to optimise, you need to track what’s happening.
Always with the necessary privacy permission from your audience, you can track their actions anonymously, what they’re doing every step of the way.
From heatmaps to session recordings, form analytics, survey reports, browse abandonment, there’s a ton of data that you can use to optimise their experience.