Set your Email Marketing and Automation Sender Reputation to avoid being blocked.
Avoid being blocked because your Sender Reputation has… well, bad reputation.
Why do some emails reach the recipient’s inbox and others not so much?
Many factors influence how some email messages end up in spam folders while others seem to have a VIP card. Well, such a card exists.
It’s called reputation. Your reputation. Your sender reputation, more precisely.
If you want to set it up, the sendXmail Sender Reputation Solution is at your service.
If you don’t know what these acronyms mean, imagine we’re talking about certification stamps. For each one of these acronyms, each ESP will know for sure that it’s really you who are sending each email. It will also know what to do with your emails according to your instructions.
SPF, DKIM, DMARC, and, more recently, BIMI are the primary standards in email sender certification. For both marketing and communication purposes.
If you don’t ensure that your email sender is certified, each ESP will filter your emails at arrival.
The ESPs (Email Service Providers) rate your emails, your sender email address or IP, even if you don’t know about it. It’s essential to know your score and why it’s ranked this way to improve it.
The higher the score, the better will be the deliverability of your emails to each subscriber inbox.
To keep your sender score high, you need to keep cleaning up your email marketing and automation lists. Remove the inactive, hard bounces and spam traps from your email lists.
If you don’t do this regularly, your sender score will deteriorate and affect your future campaigns.
We have the tools and expertise to help you do this effectively.
