Sarah’s marketing team spent three days creating what they thought were sophisticated email segments: “Millennials in Tech,” “Enterprise Decision Makers,” and “Small Business Owners.” The
Marcus refreshed his eCommerce dashboard for the third time that morning, watching his abandoned cart rate hover stubbornly at 69.8%. His team had implemented the
The very best email platform for your business is in the mind of everyone that handles email marketing. However, it is easier said than done
Let’s make this crystal clear: Email Marketing is NOT a Platform. Can you read it twice, please? Did you? Great. Now, let’s explain why we decided
